About: Extinction is Calling
Rhinos are being pushed toward extinction by poaching fuelled by myths, misinformation, and the illegal wildlife trade.
“Extinction Is Calling” is our 2025 matched giving emergency appeal to protect rhinos at this critical tipping point.
The campaign is now closed, but you can still donate and play a vital role in safeguarding rhinos’ future.
DonateYour Support
In November 2025, 3 matched givers, 38 Rhino Champions, and 335 donations, including gift aid, raised a remarkable £79,073 in just 72 hours.
The generosity of our Helping Rhinos Community shows that people do care deeply about protecting endangered species and that there is hope for rhinos.
Inspired by the passion of our supporters in raising this extraordinary amount in such a short space of time, the Anthony V Martin Foundation stepped in at the eleventh hour with a hugely generous £21,000 donation to close the gap and reach our original £100,000 target.
Thanks to your donations, all doubled during the campaign period, we are able to make meaningful, immediate difference to rhino conservation.
* Strengthen on the ground rhino protection and anti-poaching patrols
* Support vital habitat conservation
* Fund community led initiatives that reduce poaching pressures
* Advance long term strategies and technologies that secure rhinos’ future in the wild
Thank You
We’d like to say a special thank you to:
- Our Matched funders: The Anthony V Martin Foundation, The Golden Bottle Trust, Healy’s LLP and Lynda Leonard.
- Our 38 Rhino Champions, including: Lynda Leonard, the LeslieToken community, Richard & Annabel Wilson, Tony Metcalfe, Kenda Francis and Patty Grant.
- Everyone who donated to this appeal.
This appeal was only possible because of an incredible community of supporters. Your generosity will strengthen anti-poaching work, protect vital rhino habitats, and support long term conservation efforts, making a real difference right now and into 2026. Thank you for all of your support.
Stay Connected
Although this appeal has ended, our work continues every day.
Sign up for our newsletter to hear how your support is helping protect rhinos and to stay informed about future ways to get involved.