About: Extinction is Calling
Rhinos are being pushed toward extinction by poaching fuelled by myths, misinformation, and the illegal wildlife trade.
“Extinction Is Calling” is our 2025 matched giving emergency appeal to protect rhinos at this critical tipping point.
The campaign is now closed, but you can still donate and play a vital role in safeguarding rhinos’ future.
DonateYour Support
In November 2025, 3 matched givers, 38 Rhino Champions, and 335 donations, including gift aid, raised a remarkable £79,073 in just 72 hours.
The generosity of our Helping Rhinos Community shows that people do care deeply about protecting endangered species and that there is hope for rhinos.
Inspired by the passion of our supporters in raising this extraordinary amount in such a short space of time, the Anthony V Martin Foundation stepped in at the eleventh hour with a hugely generous £21,000 donation to close the gap and reach our original £100,000 target.
Thanks to your donations, all doubled during the campaign period, we are able to make meaningful, immediate difference to rhino conservation.
* Strengthen on the ground rhino protection and anti-poaching patrols
* Support vital habitat conservation
* Fund community led initiatives that reduce poaching pressures
* Advance long term strategies and technologies that secure rhinos’ future in the wild
A Message of Thanks from our CEO
This appeal was only possible because of an incredible community of supporters. A special thank you to: Our Matched funders: Healy’s, The Golden Bottle Trust, Lynda Leonard and the Anthony V Martin Foundation. Our 38 Rhino Champions. And everyone who donated throughout the campaign. Your generosity will strengthen anti-poaching work, protect vital rhino habitats, and support long term conservation efforts, making a real difference right now and into 2026.
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Although this campaign has ended, our work continues every day.
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