They say rhino horn cures disease
It doesn’t.
They say there are plenty left
There aren’t.
They say extinction is a future problem
It’s already happening.
Rhinos are being poached for myths and misinformation. Ancient animals, hunted for profits built on lies.
And while the world scrolls on, distracted and disconnected, our last living link to Earth’s prehistoric past is vanishing.
This isn’t just about saving a species.
It’s about saving our connection to the Earth’s origins, a creature that shaped ecosystems long before we did.
When the rhinos are gone, they are not coming back. And something deep within us will go missing too.
Let’s change the fate of a species together
Protect Truth
Protect Life
Protect Rhinos
How You Can Help
Become a Rhino Champion
Later this year, hundreds of supporters will come together as Rhino Champions and will take action. Rhino Champions is where passion meets purpose. You will be an integral part of our annual Rhino Champions Matched Giving Appeal which this year will take place in November.
As a Rhino Champion, we need you to rally your schools, companies, friends & families to raise critical funds.
Your support will inspire a global audience to act!
Sign UpBecome a Matched Giver
We’re calling on a small circle of committed donors to help us build a £50,000 Rhino Champions Match Fund.
This matched fund will double every donation made during our upcoming Extinction is Calling appeal, fuelling urgent protection for rhinos at risk of extinction.
Your gift won’t just go further – it will inspire a global audience to act!
Why Pledge Now?
By making a pledge today, you will:
- Multiply public support for rhino protection
- Inspire grassroots fundraising across the UK
- Help protect one of Earth’s most ancient animals—before it’s too late